FAQs

Q. How long has Pinpoint Local been in the Digital Marketing game?

A. Pinpoint Local is a franchise company that has been building websites and providing digital marketing for over 10 years. Think of it the way State Farm does insurance, we do Digital Marketing. 

Q. How much does it cost of a website?

A. The cost for a new website all depend on the amount of work and functions requested. A 20 page website costs more than a 5 page site. ECommerce functions are also more expensive. Typically we like to tell clients that a new site will cost somewhere between $1,500 and $4,000. Some more, some less. If you are interested we can create a free quote for you!

Q. What do I get in the web design package?

A. With our web design package our clients get; professionally developed and designed website, mobile friendly pages, contact & about pages, on-page SEO optimization, strategic internal link placement, load time optimization, an optimized 404 page, SSL certificate, image alt attributes, scheme.org structured data, strategic outbound site keywords, and social sharing integration. You will have access to a draft of the site, and any necessary changes can be made. The site will be tested and then launched. Your satisfaction is our #1 goal!

Q. How much does it cost for Hosting?

A. Hosting fees are $300 paid annually.

Q. What is included in the Hosting package?

A. Our Hosting package includes (don’t worry if you don’t understand the technical details, that’s our job!); Custom-Managed hosting, we personally manage every element of your website for you (this includes security checks, coding updates, etc), Super-fast servers specifically configured to deliver lightning fast website load times, Private server usage limitations (We ensure servers aren’t saturated with a lot of other websites or that you’re ever anywhere near less desirable websites, this helps to ensure excellent server performance, High-Level security, including Antivirus and Malware Scanning (plus removal) so that your site always stays virus/malware free), Firewalls and DDoS Prevention protects your website from hackers and attempts to take your web site down, Continuous WordPress site/plugins monitoring so your website is always up to date and any vulnerabilities are fixed as soon as they’re discovered, Daily Backups so you always have a safety net in place, SSL Certificate (which secures your visitor’s connection to the website and also improves the website’s SEO ranking), Content Delivery Networks (CDN) to ensure your web pages are loading fast, 24/7 Support (meaning you’ll always have someone you can call on whenever you need help).

Q. How much does it cost for SEO?

A. At Pinpoint Local we have three separate SEO packages. These packages are the SILVER package, GOLD package, and PLATNIUM package; each having different levels of SEO services.

The SILVER package costs $500 per month. With the SILVER package, we will optimize all on-page SEO, set up a Google My Business account, and set up appropriate listings and citations.

The GOLD package (recommended) costs $1,000 per month. This package includes all of the silver package services plus; keyword identification and optimization, backlink building, blog posts, press releases, and YouTube videos. All linking back to your site, creating content and authority that will result in a substantial increase in your Google, Yahoo, and Bing rankings.

The PLATNIUM package (only for clients looking to COMPLETELY DOMINATE there competition!) cost $1,300 per month. This package includes all services in the Gold Package, but supplements with extra blog posts, backlinks, backlinks, and more backlinks, YouTube videos, and Podcast appearances. This package will put your Google rankings on over drive and get you to the top in no time!

Q. What is SEO?

A. SEO stands for Search Engine Optimization. SEO is an effort made to increase a websites ranking on Google search. There are more customers on Google than you would ever know what to do with. Increasing your websites ranking from the middle of page #2 or #3 to the top of Google page #1 can translate to substantial increases in sales and revenue.  Google essentially is a popularity contest. The website with the most backlinks and quality content wins. At Pinpoint Local, we create excellent content and build quality backlinks that drive more traffic to your website or store in Grand Forks and Fargo, ND. Consider Google search an election, you want to make us your campaign managers!

Q. What platform are our websites built on?

A. At Pinpoint Local we build all of our websites using the WordPress platform. WordPress is an award winning web design platform. WordPress websites are easy to navigate, have fast load times on Pinpoint Local servers, and make maintenance a breeze.

Q. Can I make changes to the website and do maintenance on my own, after the website is built?

A. Yes, once the website has been built, it is yours to do with as you please. The only limit to what you can change and create on your website, are the limits of your capabilities. We do offer maintenance services at a $60 per hour rate. 

Q. How long does it take to build a new website?

A. The time to finish a project is directly related to the amount of pages and functions included in the site. Obviously a 20 page site will take longer than a 6 page site. But we pride ourselves in being able to complete our projects in 3-5 weeks, once payment is received. 

Q. Do the websites come with email services?

A. Yes, our websites come with an email service, but only if you use Pinpoint Local servers for Hosting services.

Q. Can you design a Logo for my business?

A. Yes, Pinpoint Local does do Logo design. This a custom service and prices can be given in a quote.

Q. Can you write the content for the website?

A. Yes, Pinpoint Local had a content team that can create all of the copy write for your website. Our content team will insure that all appropriate keywords are included in the copy, so google knows exactly what your business offers. This is an additional service not included in the website package.

Q. What are the maintenance fees if I need help updating my site?

A. Our fees for maintenance are $60 per hour. For clients that will require regular updating, we offer monthly rates for maintenance. 

Q. How long does it take to see results for SEO services on Google?

A. Results in SEO depend on many factors. These factors include the competitiveness for keywords and the amount of backlinks your competition has. Some sites can see a substantial increase in rankings in as little as 3 months, some will take longer. We cannot guarantee that your website will go from page 6 of Google to page 1 in one month, no one can make that happen. But, our SEO strategy had been proven to work for our current clients. If you realize the value of having your website on the first page of Google, than we can get you there.

Q. What does your web audit include?

A. Our FREE web audit is a 10-14 page report on your businesses current web presence. This includes a detailed assessment of your current website by a professional web design team. Including the coding, load time speeds, mobile responsiveness, and keyword content evaluation.